This article was basically saying that everything Prensky states in Digital Natives/Digital Immigrants isn’t based on any data that would actually measure what Prensky was stating. Jathan Sadowski states that the whole claim was made so that parents or anyone for that matter would be inclined to purchase the necessary equipment to get current with the Natives. So we would be able to relate with them and adapt ask Prensky stated in his article.
Sadowski states that Prensky fails to prove what he is claiming is true. Statements about technological aptitude overshadow the actual differences in ow and how well people use the digital technologies. When the data and research is evaluated the great divide between the native and immigrant is a puff of smoke as Sadowki mildly put it. One that obcures the actual differences that other factors(like social economic status, gender, education, and technological immersion) play a role in digital proficiency. Another example that points to Sadowki’s theory was in an academic article that did research and they found that the commonly made claims are largely under researched or just plain wrong when compared to the data.
So before you go out and pay for consultants to get you hip to the digital native language, you probably want to research for yourself. Or just get some free info online if you are struggling with all the new technology.